The rapid growth of electric vehicles (“EV”) is changing renter expectations. As EV adoption accelerates nationwide, access to convenient and reliable charging has become an increasingly important consideration for renters, and property owners are adapting – albeit at varying paces.

Growing Demand for EV Charging: In 2024, approximately 1.6 million EVs were sold in the U.S., representing 10% of all new vehicle sales. Momentum has continued into 2025, with third quarter 2025 EV sales up 30% year-over-year. In many West Coast and Mountain markets – where Pathfinder owns and operates apartment communities – EVs account for a meaningful share of new vehicle purchases, with some forecasts projecting EV penetration as high as 30% by 2030. But charging infrastructure at apartment communities has not kept pace with the growth, making on-site EV charging an increasingly desirable amenity.

Improved Leasing and Marketability: If you own an EV or are considering purchasing one, the presence of EV charging at an apartment community isn’t an option, it’s a necessity. Tenants are also drawn to communities that are taking tangible steps to support the environment. Prospective residents frequently inquire about charging early in the leasing process and communities with charging stations have a competitive advantage. As EV adoption continues to grow, communities without charging strategies risk falling behind.

A “Green” Amenity with Real Impact:  EV chargers support sustainability goals by enabling zero tailpipe emissions and reducing reliance on fossil fuels. For some residents, this aligns with broader environmental values and a growing interest in sustainable living. For property owners and operators, EV charging complements other green initiatives like energy-efficient lighting, water-saving fixtures and smart building technology. Together, these investments reinforce a community’s commitment to environmental responsibility while enhancing its overall appeal.

Supporting Resident Retention: EV charging is a uniquely “sticky” amenity. Once residents integrate home charging into their daily routines, moving becomes less attractive – especially if alternative housing options lack comparable EV access. This convenience can translate into longer tenancies, improved resident satisfaction and reduced turnover costs, all while enhancing the resident experience.

Creating an Additional Revenue Stream: Communities may recover costs through per-kWh pricing, session-based fees or reserved EV parking premiums. Beyond direct revenue, EV charging often delivers indirect financial benefits through improved leasing velocity and higher retention.

As EV adoption accelerates, multifamily communities play an essential role in supporting the transition. Pathfinder views EV charging as an investment in resident experience, sustainability, and long-term property performance. By thoughtfully integrating EV infrastructure into our communities, we’re not just keeping pace with change – we’re helping lead the charge!